Unlock the power of video






- Video is the most shareable type of online content
- 92% of mobile video consumers share videos with others
- Article pages with embedded video perform better than those without
- Article pages with embedded video rank better on search engines
- 83% of marketers say video has increased dwell time on their website
- Article pages with embedded video deliver better UX metrics like more time on site and lower bounce rate
- Enjoyment of video ads increase purchase intent by 97% and brand association by 139% (Unruly)






Video ads have a much higher CPM than any other ad format, due to:
- High viewability
- Better engagement (highest CTR of all ad formats)
- Fewer ads
Video ads have up to x9 the CPM of display, which makes them the most valuable ad format for digital publishers.
Added to that it's incredible brand building, user engagement and shareability and video is incredibly attractive to advertisers.
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